Help customers feel confident buying from your shop
Show your real business identity, accurate product details, full costs, and clear support options. Use genuine reviews and promises you can keep.
- Written and edited by
- DokanNao Editorial Team
- Reading time
- 2 minutes
Key takeaways
- Show verifiable identity, contact, product, price, delivery, and policy facts near the decision.
- Use genuine reviews only with permission and a clear process for collecting and checking reviews.
- Do not use badges, countdowns, stock claims, or guarantees that customers cannot verify.
In this guide
Customers want to know who they’re buying from, what they’ll receive, what it costs, and where to get help. Clear answers make your shop easier to trust.
Show who runs the shop
Show the trading name used with customers, a working contact route, support expectations, and links to applicable terms and privacy information. Keep DokanNao and SoftWebGrove identity consistent with the site's public legal pages; merchants must show their own accurate identity to buyers.
Put important details beside the product
Place real images, current price, stock or availability, variant details, material or specification, delivery information, and return conditions where the customer decides. Avoid hiding material limits in a distant policy.
Explain what happens after the order
After submission, show a clear order reference, items, total, payment state, delivery expectation, and support route. Never use a browser success page as proof of settled online payment.
Use genuine reviews
Publish only genuine reviews from an accountable process. Do not write reviews for customers, invent counts, suppress every critical review, or present a staff quote as independent proof. Explain incentives when they exist.
Remove misleading claims and pressure
Remove fake countdowns, false low-stock messages, copied security seals, unsupported awards, and guaranteed results. A restrained store with accurate product pages, a clear checkout, and a workable returns policy is stronger evidence.