Organize category pages for customers and search
Choose clear category names, keep products easy to find, and make filters and links useful for customers and search engines.
Read the guideGuides by topic
Help search engines find and understand your products, categories, images, and guides.
Start with the main guide
Write useful product and category pages, connect them with clear links, and help search engines find and understand your shop.
6 guides
Choose clear category names, keep products easy to find, and make filters and links useful for customers and search engines.
Read the guideUse accurate product photos, useful descriptions, and suitable image sizes. Help customers see the details without waiting for large files.
Read the guideLink products, categories, guides, and policies where they help the customer’s next step. Use clear link text and check for broken links.
Read the guideStart with product names, customer questions, and search results. Group similar needs together and use search figures only when you can verify them.
Read the guideWrite useful product and category pages, connect them with clear links, and help search engines find and understand your shop.
Read the guideUse accurate names, prices, stock, photos, and product details. Keep variant URLs and search information consistent with what customers see.
Read the guide