Find the words your customers use in search
Start with product names, customer questions, and search results. Group similar needs together and use search figures only when you can verify them.
- Written and edited by
- DokanNao Editorial Team
- Reading time
- 2 minutes
Key takeaways
- Start with customer tasks and product entities, then collect natural English, Bangla, and genuine Banglish wording.
- Group variants by shared intent and give that intent one primary URL.
- Mark volume, CPC, and difficulty unknown unless a real data source is available.
In this guide
Keyword research helps you understand what customers want to know or buy. Use it to decide which page answers each need, rather than creating a new page for every spelling.
Collect evidence from the business
Collect product names, models, attributes, category language, support questions, on-site searches, order objections, Search Console queries when available, and public result patterns. Record natural Bangla, English, and Banglish only when customers genuinely use them.
Look at what people need, not only what they type
Several queries can share one intent. “Start online shop” and “start online business” may need one strong guide, while “payment gateway requirements” needs a separate decision page. Note informational, comparison, transactional, and support intent.
Match each search need to a page
Make a table of the main search phrase, related phrases, the customer’s need, who the page is for, and where they are in the buying process. Include the product or topic, current and planned URL, useful links, and source. Choose one main page for each need and combine pages that repeat each other.
Use figures you can check
Do not invent search volume, CPC, difficulty, or traffic potential. If a licensed tool or Search Console is unavailable, write unknown. Public result frequency is not volume. Prioritize by relevance, customer pain, accurate product information, evidence, and publishing capacity.
Turn gaps into useful content
Use gaps to improve a product, category, guide, or help page that solves the task. Avoid scaled pages with swapped words. The SEO pillar and internal-link guide show how the finished map connects.